Site Concept Artwork for Builders and Architects

A great concept can win a project or get a project quickly approved. Presenting that concept in an inspiring manner and telling the story in a clear concise way will assist in both instances.

I do a lot of site concepts, for builders as well as architects. I have found that bright colors, plenty of landscaping, and an artistic feel create the best solution. Contrasting colors will easily distinguish pathways and pedestrian areas, while low contrast colors between the parking and landscape help reduce the visual intrusion of the hardscape.

The whole artwork can be created in Photoshop using the cad file as the base. Converting the cad file to an eps allows for easy import and maintains thin, precise lines that do not intrude into the graphic. A combination of fills and freehand painting within Photoshop bring the concept to life. In addition to approvals and presentation, the rendered site plan is a very effective marketing tool when included in marketing materials like brochures and websites. Printed in a large poster size format, it serves as a great tool in the sales center.

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