Concept artwork can serve a variety of purposes, and it is important to provide the level of detail that will accomplish the overall goals. In some cases an elevation with just enough detail to illustrate the design is all that is needed.

This type of illustration can be created in a shorter time frame, and with some color and texture, it can establish the mood or feeling of the intended design. If the final objective is to delineate exact features of the project, a more detailed concept may better accomplish your goal.

This final result can create quite an impact. The artwork, however, takes longer to develop, and because of the level of detail, the design must be much more complete. Either one is very valuable when developing a concept, and selling the design to the parties involved.

The advantages of creating architectural concepts in 3d, include dimensional accuracy and authenticity of detail. The design presentation also requires, however, a few touches that warm the appearance and create an emotional connection to the sense of “place”. The best way to add these artistic connections is in the surrounding environment.

Nothing says home like the warm glow of lighting. Do not forget to add light fixtures, and then “turn them on” with a little glow. The warmth of lights inside the windows enhances the effect and also hints at activity inside the home. Some nice landscaping is obviously important, but little touches to the hardscape make it believable. Adding some stains to the sidewalk and some dirt to the brick pavers make the environment feel more natural. Finally a hint of a waterway with boats in the background, and a flowing fountain in the front create some life in an otherwise static environment.

When presenting concept designs, a little context goes a long way. When working on several candle concepts for an international candle company, I created some virtual sets so the decision makers could see the designs in the way their customers would see them.

One of the categories, seasonal candles, included some Halloween candles. A cozy front porch is the perfect place to display them. I quickly created a 3d front porch and rendered it with the jack-o-lantern candle concepts glowing on the front steps.

Another quick 3d model provided a warm place to display some tabletop candle holders. The background painting was a quick, colorful sketch painted freehand in Photoshop.