Concept artwork can serve a variety of purposes, and it is important to provide the level of detail that will accomplish the overall goals. In some cases an elevation with just enough detail to illustrate the design is all that is needed.

This type of illustration can be created in a shorter time frame, and with some color and texture, it can establish the mood or feeling of the intended design. If the final objective is to delineate exact features of the project, a more detailed concept may better accomplish your goal.

This final result can create quite an impact. The artwork, however, takes longer to develop, and because of the level of detail, the design must be much more complete. Either one is very valuable when developing a concept, and selling the design to the parties involved.

I just had to create a post today, February 29, Leap Day. This opportunity will not come along for another four years! Opportunities are important, and creating specific artwork to accomplish particular goals is always a great opportunity. If you have worked in architecture, you know change is a big part of the vocabulary. I recently had the opportunity to create some project artwork for the second time, the first being created over a year ago. The scope of the project had completely changed since the first renderings. The architect had all new designs. But more importantly, the client had very specific needs.

The review committees as well as people in the community, were very interested in the overall design of the project and how it would impact the streetscape and also the local foot traffic. The landscape architect had spent quite a bit of time designing pedestrian spaces and landscaping to screen the building masses from the roadway. The goal of the artwork was to represent the landscape buffer and show the pedestrian friendly design, while still showing the architectural style of the project. This was a challenge because the landscaping would literally hide the building behind.

My strategy for the artwork revealed itself in several steps. The first was to select a view from the road which was the most relevant to the end viewers and decision makers. The second was to feature one of the major pedestrian spaces in the foreground, creating a warm pedestrian friendly feeling. The most difficult aspect was the landscaping. I showed the most prominent trees and hedges to maintain accuracy with the landscape design. Then I carefully filled in just enough plant material to create the impression of the final landscaping while still allowing the most detailed building features to show through.

The end result was met with very positive reaction. The designers were pleased with the representations of their designs, and the community was quite satisfied with the proposed appearance, and how the design would impact their neighborhood. A creative use of artwork: goals achieved!